Mr Lord says Edward Stobart was also a huge inspiration - "an unsung hero in the trucking world" - and one that inspired his career. He made his trucks a household name. It's down to his idea that I am in business doing what I do today, making models for Stobart and other UK truck companies. So how did such a simple marketing tool - female names and fleet numbers - become such a big phenomenon?
Steve Hayes, editor of Trucking magazine, says an off-the-cuff remark by a BBC Radio 2 broadcaster about years ago was one of the catalysts. But branding expert Jonathan Gabay says sometimes the simplest ideas are the best. It's a brand for the people, being driven by the people. But he says Edward Stobart was really "quite exceptional" in what he achieved.
And this wasn't the Apple iPad, a cool, technology brand. The idea of a haulage company capturing the imagination is quite remarkable. Fan club member Ben Lord has spotted about 1, Stobarts. View comments. Stobart Group. The riddle of the Great Resignation: A wave of workers CMA boss threatens the watchdog may break up US tech Pensions giant Royal London proposes secret deal that The Vietnam tiger is set for big leap: It's one of the Comments 23 Share what you think.
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