Targeting your content should be based both on the sort of people who use Facebook and the kind of customers on your business page. A study done by Pingdom in showed that 65 percent of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to A comparison with Pingdom's previous study, done in , showed that the average age of the Facebook user increased by two years.
Only 14 percent of Facebook users are under the age of As of the date of publication, about 60 percent of Facebook users are female and 40 percent are male.
Also, 57 percent of users have completed some sort of college education; 24 percent have completed either a bachelors or graduate degree. A Pew research survey found that 63 percent of male Internet users were actively on Facebook; 70 percent of female Internet users actively use Facebook. Facebook has a social presence in countries -- and it beats out all other social networks in of those countries, as of the date of publication. Second of all, this option can be useful as a target group for creating Lookalike Audiences.
Facebook provides many possibilities for mixing types of Facebook Ads target audiences, so a well-tailored core audience can be extremely helpful. Sign up for a day free trial and start preparing your Facebook Ads directly in the Kontentino calendar. No credit card required! Via this kind of Facebook Ads target audiences, you can connect with people who have already shown an interest in your business or product based on your sources , such as customer contacts, website traffic, mobile app or offline activity people who have interacted with your brand by phone, in-store, etc.
The right size database will also allow you to test, scale, and optimize your performance. Therefore, you can tailor your Facebook Ads target audiences based on events you want to focus on, such as purchases, sign-ups, adding items to a shopping cart, and more. Providing Facebook with customer lists allows you to target specific users. The more identities email address, phone number, mobile advertiser ID, Facebook app user ID, Facebook Page user ID, first name, surname you can upload, the better the match rate with Facebook.
Retargeting options can work wonders for brands that run advanced campaigns and collect information about their customers. For example, if you:. You can tailor a lookalike audience based on a retargeting pixel, custom audience, people who like your Facebook Page, and more.
Thanks to this option, you can reach more users who match your target group. Facebook uses advanced algorithms to find people who are suitable for your Facebook Ads target audiences. This way you can expand your target group to relevant people instead of guessing who might be interested in your offer.
To narrow down your targeting of Facebook Ads target audiences, you can select audience location and audience size. Lookalike Audiences can be effective for brands that have already run campaigns effectively and know who is their ideal customer.
Use Lookalike Audience when:. Sign up for a day trial of Kontentino and embrace this powerful yet simple tool — now with Facebook Ads Manager integration. This type of audience is extraordinary because it can only be used to advertise credit, employment, and housing.
The mechanism corresponds to that of the Lookalike Audience. You need to select data sources, such as Custom Audience, so that the system can find people who have similar interests and behaviors online. A Special Ad Audience is compliant with the audience selection restrictions associated with your chosen special ad category. You can also select audience location and size depending on your business goals. Besides the basic Facebook targeting options, there are plenty of opportunities to maximize your efforts and get really creative with your Facebook Ads target audiences.
Check out our pro-tips and get inspired for your future campaigns! Learn more about your target group from the Audience Insights section. You can check out information about all Facebook users or people connected to your Page. You can learn about user demographics, locations, and activities. Such research can give you an idea of who your existing and potential customers are and how to reach them.
Therefore, you can make the most of Facebook demographic targeting. Facebook allows you to target people who have saved your posts. It can be a great opportunity to remind your followers about content that they wanted to check out later.
As you can imagine, your followers match your Facebook ads target audience. When promoting your page and content to new users, remember to exclude people who are already engaging with your content. If your products or services are suitable for people who live in bigger cities, you might want to target the whole country.
Another social media tip is to use pins for narrowing your Facebook Ads target audiences down. Pins determine a location within a one kilometer radius, and post-codes can be more precise than a whole city as well. When advertising events, shopping malls, or restaurants, etc. That way, you can make the most of external content shared with your followers or in Facebook groups.
By tracking people who have clicked your links on Facebook, but also on other social media platforms or a newsletter, etc. Go to Audience Insights. Custom Audiences Get in touch with people who already know your business. Contact lists Connect with your customers and contacts on Facebook using information from your CRM system or email lists. Learn how to format a list for a Custom Audience. Site visitors Set up the Facebook pixel to automatically create a Custom Audience of people who visit your site or take certain actions there.
Learn how to set up your Custom Audience with the Facebook pixel. Learn how to use app data for your Custom Audience. Looking for insights? Lookalike Audiences Reach new people who are similar to your current customers.
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