Upon receipt of your confirmed booking, we will provide you with a localised delivery address where your material will need to be delivered to prior to the commencement date of your distribution. Alternatively, for a nominal fee, we may be able to arrange to collect your leaflets from you - full details will be provided to you on receipt of your booking. Designed and Powered by jollyone.
Please complete the form below with your contact details, and a member of our Team will be in touch. Toggle navigation. Home About us Why choose us?
A promotional leaflet campaign is three things: Measurable — Your leaflet asks people to engage with your business. Direct — A leaflet reaches your customer in their home. Once upon a time, not so very long ago, print was the only option when it came to marketing your goods, services or a special offer.
Nowadays, digital media is everywhere. Paid social media ads, Google Adwords and large format digital displays all dominate our daily lives.
And yet, print continues to be at the forefront of marketing activities. And two of the most effective mediums are brochures and leaflets. With so many digital platforms available today, why do companies still trust printed brochures? Unlike a multi-page booklet, leaflets are usually single sheets, sometimes folder in half.
This means they are perfect for attracting attention and conveying important information quickly, often encouraging the reader to try and learn more about a product or service. Used as a sales tool, or as a more generic piece of marketing, leaflets are another effective way of conveying lots of information in a small space. Often containing an offer code, leaflets often result in physically attracting customers into a store. In contrast, a leaflet takes some form of physical action for disengagement and there is a high possibility that the leaflet will remain within the house or business you are reaching out to.
While digital marketing is also a very measurable marketing channel, leaflets have a very easy mean to measure the return on investment. If you add a promotional code associated with each leaflet drop you can track how well each campaign does and if you have a digital presence it is also easy to link delivery dates and the potential spike in direct traffic.
Leaflets are highly versatile — mix in the means to measure and their ease to redesign and re-run print cycles and the shrewd advertiser will be able to refine, hone and continue to improve their campaigns.
This again contrasts to digital, radio or television advertising which often requires significant technical input, scripts to be rewritten and additional recording time. Here at Leafletdrop we can help you start your first leaflet distribution campaign. Many of us now just switch off and learn to ignore these digital marketing messages.
And with digital marketing spend increasing year on year — there is more and more stuff trying to get our attention online — and we switch off. But due to many businesses spending more on digital and less, or even none on traditional print — that leaves less competition in the physical real world beyond the digital realm, so leaflets can appeal to those people who have learned to switch off to marketing messages when online. If designed well and effectively to appeal to your target audience, a leaflet can be a thing of beauty and interest, which compels a potential customer to pick it up and read.
We like physical objects, and as well as the design, the print, paper choice and finish can further convey a touch of quality and professionalism. Its a constant physical reminder to do something about the leaflet. If designed well with effective content then a good leaflet is hard to ignore for your target audience.
Because leaflets are a relatively small piece of paper, often only single or double-sided, then by their very nature they force you to condense and distill your marketing message, get to the point and summarise the key benefits of your business or service in a nut shell. In our time poor world — where potential customer attention spans are minimal, then a leaflet with a clear and concise message is likely to really appeal to someone as a first point of contact to someone who has not come across your business or service before — and inturn this powerful message can lead to greater leads and increased enquiries.
Because of their small size and weight — leaflets can be really easy to distribute and display.
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